🏆 ANCHOR SPONSOR · 1 Spot Available · Early 2027📍 Location TBA · Venue announcing soon🏃 75 Runners · Field Limit · Last One Standing💰 Suffer & Earn · Inaugural Event · Ground Floor🏆 ANCHOR SPONSOR · 1 Spot Available · Early 2027📍 Location TBA · Venue announcing soon🏃 75 Runners · Field Limit · Last One Standing💰 Suffer & Earn · Inaugural Event · Ground Floor
Partnership Opportunities · Early 2027
Partner WithThe Backyard.
A backyard ultra has no finish line. Runners start a 4.167-mile loop every hour, on the hour, and the race only ends when everyone else has quit. That means the same 75 athletes come back through the corral, hour after hour, deep into the night — depleted, and looking for anything that keeps them in it. That is where a partner actually lives at this event. This is year one. Four tiers, from title presenting sponsor to in-kind aid station partner.
The Athlete-First Standard
We don't sell booth space. Partners at The Backyard of Crazy are here to keep runners in the race — ice, hydration, hot broth, real food, recovery tools, a chair and a set of hands at 3 a.m. No retail sales on site.
The tradeoff is that your brand isn't a logo someone walks past once. It's the thing an athlete remembers because it showed up in the worst hour of the longest night. That's the standard every partner activation is held to.
The Anchor
$2,500
Title Sponsor · Limit 1
"Presented by [Brand]" naming rights on every asset
Your banner over the start/finish corral — runners stand under it every hour, all night
Dedicated brand presence in the corral where athletes recover between loops
Named in live coverage from the corral, pre / during / post event
Top placement on the event site through 60 days after race day
Premium logo on the official race shirt + complimentary runner entry
Event footage package
Founding partner — first right of renewal for year two
The Loop
$1,000
Gold Tier · Limit 3
Own a marker on the course — the turnaround, the climb, the mile split
Brand presence at basecamp
Verbal recognition during live event coverage
Mid-tier placement on the event site through 60 days after race day
Logo on the official race shirt
Event footage clip
The Corral
$500
Silver Tier · Limit 5
Athlete-First activation: canopy space in the corral, providing free support items. No retail sales
Hands-on contact with every runner and crew, every hour
Logo on event signage
Listed on the event site through 60 days after race day
Logo or text listing on the official race shirt
Aid Station
$250
Bronze · In-Kind OK
Named aid station sponsorship
In-kind welcome — water, bulk ice, overnight coffee, real food, medical supplies, or a flat $250
Logo on the aid station board runners read every single hour
Product sampling opportunity
Listed on the event site through 60 days after race day
Let's Talk.
Fill out the form and we'll follow up within 24–48 hours. Anchor and Loop tiers are limited — and year-one partners are the ones listed as founding partners from here forward.